The Creative Struggle
One of the hardest things about being a photographer is managing that feeling of “Am I being creative enough”. To be honest, it’s a consistent nagging feeling. When I’m making a salad, I’ll wonder if it is colourful enough. I’ll fold my laundry and question the geometric symmetry. I’ll take a simple photo of a bank statement and question the quality of window light. The list goes on. Continue Reading
Not So Corporate, Corporate Headshots
Corporate Headshots, Business Portraits or Company Portraits (however you refer to them) are an ever-increasing requirement for doing business. So while your phone selfies might be great for your personal social media, they just don’t cut it when it comes to your business.
Most business owners recognise that in today’s age of social media they have to wrap their heads around online business and all that it entails. Social Media and online business is, on the whole, a visual medium, so consistent and professional brand identity matters. In addition, many business owners (especially smaller companies and sole traders) are more often than not the “face” of their brand. What’s interesting though and surprising is that they are frequently reluctant to invest in professional portrait photography. We’ve pulled together some informaion below on why we think creative headshots and professional business portraits are so important for you brand and business.
The “Ah-Ha!” moment – when it comes to value
I remember once sitting in my local barbers waiting for my turn to be called up, and seeing a plaque on the wall that caught my attention. It read; “good haircuts aren’t cheap, and cheap haircuts aren’t good”. I found this quote incredibly poignant, not only because it’s true, but because it’s relatable to so many aspects of life when seeking a professional service. We all know somebody who’s opted for the builder that was half the price of all the others, only to end up with half of their extension finished before the contractors disappeared. Now, this isn’t to say that service providers who are competitively priced are no good, some amazing creatives may often choose to reduce their prices on specific briefs if there is strategic reasoning to do so. But those that are established and have the experience to go with it, will often charge relevant to their standard of service and product they deliver. So how much does Corporate Video Cost? Well, there’s no quick answer to this, but I’ll try my best to explain how we go about it.
Preparing for your Interview Video
Given our experience in producing promotional videos and corporate films, we’re fully aware that being an interviewee on camera can be a rather daunting thing. So we’ve put together some top tips to help you prepare and put some of those pesky pre-shoot nerves at ease. Continue Reading