The “Ah-Ha!” moment – when it comes to value
I remember once sitting in my local barbers waiting for my turn to be called up, and seeing a plaque on the wall that caught my attention. It read; “good haircuts aren’t cheap, and cheap haircuts aren’t good”. I found this quote incredibly poignant, not only because it’s true, but because it’s relatable to so many aspects of life when seeking a professional service. We all know somebody who’s opted for the builder that was half the price of all the others, only to end up with half of their extension finished before the contractors disappeared. Now, this isn’t to say that service providers who are competitively priced are no good, some amazing creatives may often choose to reduce their prices on specific briefs if there is strategic reasoning to do so. But those that are established and have the experience to go with it, will often charge relevant to their standard of service and product they deliver. So how much does Corporate Video Cost? Well, there’s no quick answer to this, but I’ll try my best to explain how we go about it.