Photography Asset Library

Our recent project with The Health Foundation focused on creating a bank of authentic, reportage-style photography to support their brand refresh.

Working across multiple healthcare settings, including hospitals and GP surgeries, we captured candid moments that reflect the real experiences of patients and staff.

The result is a visually consistent, human-centred image library, now used across their website and wider communications to bring their mission of building better health across the UK to life.

A laptop displays a webpage from The King's Fund about public perceptions of the NHS and general practice, with a photo of two people seated in a waiting room.