When Alight Media commissioned us to capture their digital billboards following their rebrand, their goal was to showcase the boards in their natural environment—part of daily routines, with a strong focus on human connection. The result was a series of images that seamlessly combine their sense of purpose with our street photography style.

Alongside the stills, we also created a series of cinematic mood films that highlight how their digital billboards and striking posters engage the public with effortless simplicity. Using our signature reportage style, we produced multiple edits documenting the people and surroundings of their boards, capturing a tangible sense of ‘place.’