The project “GOGOSOHO” was supported by the Mayor of London’s office, Westminster Council and The Soho Society and set out to celebrate the small independent businesses of Soho, following a challenging period for retail and hospitality.

Working closely with creatives from M&C Saatchi London, we set out to capture a set of portraits, along with an energetic film involving independent business owners describing what makes Soho such a special and vibrant part of London.

CREDITS: Chief creative officer: Ben Golik / Integrated producer: John Dutney / Production assistant: Sunny Moon-Little