Sit Down vs Talking Head Interview: Which is best for your next Corporate Video?

For those familiar with video production, the difference between a “talking head” and a “sit-down” interview might seem obvious. But to prospective clients new to planning a corporate video production, knowing the difference between the two methods can better help them understand and plan ahead for their needs.

In this post, we’ll explain the difference between a talking head and a sit-down interview, when to use each, and what kind of results you can expect from both.

What Is a Talking Head Interview in Corporate Video Production?

A “talking head” is an interview style normally filmed with one camera and typically framed from the speakers sternum to just above their head – hence calling is a “talking head”.

This setup uses minimal equipment, often a clip-on lavalier mic and natural light, or a single key light. The idea is to get in, ask a couple of questions then move on to the next person.

Another characteristic of a “talking head” is that interviewees would be standing on foot, not only for practical and setup reasons, but to also keep the interview looking a little more informal and/or impromptu.

What Is a Sit Down Interview in Video Production?

Not to point out the obvious, but as the name suggests – it’s an interview whereby the subject is sitting down. But in terms of production there are some big differences contributing to mostly the overall production value.

• Two/Three cameras (variation between close-up and wide angle)
• 3 Point lighting setup
• An overhead boom/pencil mic

Depending on the style that the filmmaker is going for, they may even choose to widen right off on the 2nd camera to frame the interviewee sitting in the chair itself.

With this setup you’re able to explore multiple takes, splice answers together, and create a more premium look. Often these types of interviews would be used in corporate promo films, documentaries, and brand storytelling pieces.

When to Use a Talking Head Interview

Talking head interviews (also known as vox pops) work really well for:

• Capturing quick sound bites at events
• Getting testimonials from attendees or speakers
• Filming multiple people

This agile style of interviewing allows you to be adaptable, and ideal when time or space is limited. Resulting in punchy, impactful content for your edit.

When to Use a Sit-Down Interview

A “sit down” interview lends itself well to something a little more formal in style and content. If you have 4-5 questions that require tweaking on the fly or time to explore multiple takes of answers etc, then you may as well have your subject nice and comfy in a chair. So you should consider a sit-down interview when:

• You want a formal tone or deeper insights
• You need multiple takes or flexible responses
• You’re producing evergreen brand content

This format is especially effective for leadership interviews, case studies, or longer-form storytelling where quality and control matter. It also allows for more creative lighting options that can result in a more premium, cinematic look.

If you’re planning on investing in a corporate interview film, then you might find our article 5 tips when being interviewed for video useful.

FAQ

What’s the difference between a talking head and sit-down interview?

A talking head is a quick, informal interview often shot standing with minimal gear. A sit-down interview is more controlled, polished, and filmed with multiple cameras and lighting.

Which format is better for corporate video?

It depends on your goals. Talking heads are great for fast testimonials; sit-down interviews work better for formal brand messaging or in-depth storytelling.

Is one more expensive than the other?

Sit-down interviews often require more crew, setup time, and equipment, so they generally come with a higher production cost. However if you’d like a little more information, why not take a look at our article about how much corporate video can cost.

Can You Film a Sit Down Interview at a Corporate Event?

In short, yes you can, but it depends on the space and budget you have available. While talking heads are easier to film on-the-fly, a sit-down interview setup at a corporate event can deliver a higher quality production.