Why we love to create cookery films
When we think about where it all started for us here at Oh Brother Creative, we’d have to say it was with filming cookery videos. We’re not exactly sure how this happened but imagine it could be mostly to do with our background in restaurants and catering that eventually led us down the path of filming food and feeling comfortable in a kitchen environment.
Hax and I grew up in restaurants with my father owning 5 restaurants in our lifetime. This inevitably led to us spending most of our teenage years in front of a griddle. True story! Our early years of wielding a camera found us photographing and creating promotional films for our business. But it wasn’t until after we moved away from catering that we realised how much we’d picked up and could transfer from the kitchen to creating cookery videos for our clients.
Marks & Spencer cookery film with Chris Baber
For chefs, creating “how-to” films are a complicated task – having to present to the camera, as well as perfectly cook and prepare a delicious recipe is a little like that thing you do when you tap your head and turn circles on your tummy. So, we totally understand the pressure this can cause when we’re creating films. Our approach is to take a step back and let the chef find their flow. I mean, they don’t say “too many chefs spoil the broth” for no reason, right?
However, because we are comfortable around food and the kitchen environment and understand food cooking timings, means we can dip in and out of a scenario to get the best possible imagery, without compromising the cooking process and causing a distraction.
We’re delighted to have worked with some amazing chefs to create social media content for Instagram and YouTube to convey tasty, easy-to-make recipes that help promote brands including Tesco, Marks and Spencer, and Wicked Kitchen.